ProaStore, a prominent European retailer specializing in premium electronics and appliances, has partnered with Uptok, a Chicago-based startup, to introduce live, one-on-one video commerce technology to European consumers. This collaboration aims to strengthen ProaStore's direct-to-consumer initiative by offering a more personalized and interactive shopping experience.
Just months prior to the global upheaval caused by the pandemic, luxury electronics were showcased in state-of-the-art retail spaces, patiently awaiting the return of consumers. In response to this unforeseen shift, LG ProaStore's eCommerce team swiftly adapted by collaborating with Uptok. Together, they brought the in-store experience to customers' homes through live video chat capabilities on the website, seamlessly connecting shoppers with the products they desired
With Uptok, ProaStore advisors can provide one-on-one assistance to shoppers as they browse products on the website. They are able to conduct demos, answer questions, recommend products, and even offer personalized discounts.
While the primary focus of LG Brand Store is to inspire consumers rather than drive sales, the impact of a brand supporting its products and investing in educating and inspiring customers through individual conversations is invaluable. In the realm of physical shopping, immersive brand showrooms are not new; however, in the digital world, Uptok's technology overcomes barriers, facilitating human-to-human dialogues via video. The LG ProaStore team was thrilled about this development.
What I love about Uptok is how dedicated the team is to make their customers successful.I, not only, believe in their product, but also I believe in their mission to re-humanize shopping.
It is a very intelligent platform. It does what it promises to do. I am rooting for Uptok's success because they deserve it.
I find it very encouraging to see premium retailers realize the importance of the human factor in its direct-to-consumer vision. It is especially critical for luxury brands to be face-to-face with shoppers because the element of trust and personalized service is the lifeblood of the luxury customer journey.
Good content, photos, and videos were never enough to make the sale online. The best customer experience, by far, is the dedicated attention of a brand representative to have a face-to-face conversation with the shopper.