Video Chat for Beauty Brands

Are you an online makeup or cosmetics brand looking to engage shoppers with a personalized experience? Whether you're selling clean makeup or bold lashes, there is nothing more experiential than getting online beauty consultants face-to-face with shoppers on video.

Find it on the Shopify App Store

What is Uptok?


Offer live one-on-one beauty consultations

Active shoppers are placed in a queue or are immediately connected to a beauty expert once requested. The sessions run seamlessly from page to page and allow shoppers to use just audio or turn their camera on—it's up to them.


Got an active shopper on the site? Wave hello!

Our sophisticated algorithm looks for active shoppers with the highest intent to buy. You can greet them with a non-intrusive silent video stream, indicating that you are available to help or consult.

Salesperson serving shoppers on Uptok video shopping platform


Cure shopping paralysis in the sea of swatches

Our platform allows you to share any product from your catalog directly to a shopper during a video session. Simply start typing the name of the product, select the item, and push send. Selling makeup online has never been easier.  

Uptok workspace to conduct video sessions

The Uptok Blog

Are Virtual Shopping Malls the Future of Retail?
For retailers, virtual shopping malls enable them to sell their products without having to open physical stores. This reduces operating costs compared with opening actual shops which is often quite expensive for small merchants. With video selling platforms being so easily integrated to e-commerce stores, they can even have a full staff of sales reps prepared for face-to-face selling virtually!
What's Digital Customer Service? And Why Does Your Business Need it?
The emergence of digital sales channels has created a new set of problems for customers and businesses: getting all of the information needed to finish the purchase and waiting on hold with customer service if an issue arises after the sale. By implementing technologies that can support your company's digital messaging services, you will enhance the customer experience along with your business.