Re-Humanize Commerce

When there were no price tags, no credit cards and not even the concept of money...
there was shopping. The moment of purchase did not need much —just a buyer, a seller, and a product. One human being offering a proposition, and the other willing to entertain it.

The first e-Commerce transaction took place in 1994. The product wasn't physically there. Neither was the seller. What a remarkable leap of technology.

A quarter of a century later, which is just a blink in the history of commerce, only one out five purchases take place online and only 2 out of every 100 shoppers actually buy. What's missing?

We believe that E-commerce is missing the biggest factor in its equation — the human factor.

People don’t buy products. They buy better versions of themselves. The conscious act of shopping adds meaning that is reflected in the value of the product. We have been diminishing that value in our mad rush for over-automation at the cost of a great experience. Not any more.

This is our calling.
We shall re-humanize commerce.

We pledge to bring the magic back into the moment of purchase, as a shared experience amongst real people. Our technology will never undermine the shared joy of shopping
— it will only elevate it.