THE UPTOK BLOG

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February 20, 2024
Mastering High Ticket Closing in the Digital Landscape
High-ticket sales in the digital era hinge on building trust and personalization through technology, where closers leverage virtual interactions and data-driven insights to offer tailored, high-value propositions, while continuously adapting and innovating their strategies to excel in this dynamic field. This approach not only drives substantial deals but also fosters long-term client relationships.
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February 16, 2024
Elevating Digital Customer Onboarding with 1:1 Video
Enhancing digital customer onboarding with 1:1 video interactions significantly improves engagement and efficiency. Innovative solutions, including instant video calls and integrated software platforms, provide a more personalized and effective customer experience.
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February 9, 2024
Customer Engagement Solutions: Tackling In-Product Friction for a Seamless Journey
Addressing in-product friction points and meeting evolving customer expectations are critical for maintaining a positive brand image and fostering loyalty. Leveraging customer engagement solutions and embracing future trends like video chat, AI-driven personalization, omnichannel support, self-service options, and predictive analytics can enhance the overall customer experience and drive growth.
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January 22, 2024
Mastering CPQ Software: From Self-Service Efficiency to Human-Touch Conversions
CPQ software is transforming sales by allowing customers to configure products, calculate prices, and generate quotes independently, leading to increased satisfaction and efficiency. Businesses can further enhance conversion rates by prioritizing a user-friendly experience, and personalizing interactions through self-service CPQ platforms.
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February 1, 2024
Embracing the New Era of Speed to Lead‍ (2024)
'Speed to lead' in B2B sales is the rapid and strategic engagement with potential leads, where quick response is coupled with smart, efficient handling. This evolving concept now demands the integration of advanced technologies like AI and personal elements like face-to-face interactions to optimize every step from initial contact to conversion.
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January 22, 2024
Inside and Remote Sales Teams in B2B: The Rising Trend
Inside sales, particularly in B2B sectors like SaaS, have surpassed outside sales in popularity due to their scalability, cost-effectiveness, and adaptability to remote work, as highlighted by the 2020 pandemic. This model offers advantages like global talent access, predictable revenue, and enhanced monitoring and coaching through digital platforms.
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February 5, 2024
Embracing the New Wave of Virtual Selling
Discover how virtual selling combines digital efficiency with a personal touch, and explore the necessity for businesses to invest in robust remote selling platforms for sustained success.
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October 24, 2023
Unlocking B2B Potential in 2024: The Rise of Revenue Enablement Platforms
B2B sales have seen revenue enablement platforms emerge as the cornerstone for unifying sales, marketing, and customer success, optimizing the entire buyer's journey. As businesses pivot to digital channels, these platforms offer great advantages, from immediate cost savings and scalability to invaluable data-driven insights, redefining how businesses lead in the competitive market
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September 29, 2023
Unlocking the Future with Virtual Apartment Tours
Virtual apartment tours, combined with 1:1 video commerce, are revolutionizing the real estate industry by offering immersive, interactive experiences, bridging geographical barriers and streamlining the decision-making process.
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September 11, 2023
A completely new “human-first” eCommerce model for expensive products
80% of the transactions on the planet still happen offline, in person between a buyer and a seller. Most of these are big ticket items. Now there is a way to bring those online.
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September 11, 2023
Account-Based Marketing Tactics: From Personalization to Personas
Account-Based Marketing (ABM) is a targeted approach in B2B marketing that focuses on building personalized, relationship-driven strategies for specific high-value accounts. Key elements like personalization, eye contact, and account personas are essential in enhancing engagement, fostering trust, and ensuring a significant return on investment (ROI).
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September 11, 2023
‍Tackling Technical Debt: The Path Less Traveled
Embracing trust and human connection. Businesses can overcome accrued technical debt by returning to the basics of trust and human interaction, specifically through the application of real-time video chat in e-commerce. Embracing this technology allows companies to enhance customer experience, alleviate technical debt, and prepare for future advancements in a sustainable way.
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September 11, 2023
Embracing Value-Based Care: The Future of Health and Wellness Businesses
Value-based care is revolutionizing the health and wellness industry by prioritizing patient outcomes and personalized experiences. Integrating 1:1 live video consultations on websites can help businesses adapt to this patient-centric approach, meeting customer expectations, fostering strong relationships, and ensuring long-term success.
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September 11, 2023
The Future of Design and Curation: Embracing Personalized Experiences in E-Commerce
Faced with a seemingly endless array of options and design elements, the task of curating the perfect environment can feel daunting. This is where design experts – professionals armed with the skills, experience, and creativity – become invaluable partners in guiding customers through the intricate world of design and curation with ease.
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September 11, 2023
The Shortcomings of Shoppable Videos and Live Stream Events
Shoppable videos and live stream events often fail to meet modern consumers' expectations due to their lack of personalization and human touch, particularly for consultative or complex products. Embracing a 1:1 video approach provides a human-centric solution that enables personalized experiences, real-time interaction, emotional connection, and higher conversion rates, ultimately driving sales and fostering long-lasting relationships.
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September 11, 2023
Bridging the Gap Between Online Vacation Booking and Personalized Service
The resort industry is facing a challenge in maintaining personalized service while adapting to the rise of online booking platforms. However, integrating video chat on hotel or resort websites can create a seamless connection between digital convenience and personalized human interaction, allowing guests to access the knowledge of skilled staff members and ensuring a vacation experience tailored to their needs.
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September 11, 2023
Harnessing the Power of Video to Transform Your Wellness Company
Integrating video consultations on wellness company websites can transform the customer experience by providing personalized, interactive consultations and tailored wellness plans. This approach helps businesses establish themselves as industry experts, enhancing trust and customer loyalty, and allowing them to effectively upsell and cross-sell products in an increasingly competitive market.
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September 11, 2023
Unlocking Hypergrowth in the D2C Wellness Industry: 5 Key Strategies for Success
To achieve hypergrowth in the competitive D2C wellness industry, brands must focus on product differentiation, leveraging data, community building, omnichannel presence, and investing in customer experience. By implementing these strategies, wellness brands can effectively engage their target audience, foster long-lasting relationships, and differentiate themselves in the saturated market.
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September 11, 2023
The Power of Video Chat: Revolutionizing Consultative Product Shopping
Integrating video chat on websites selling consultative products revolutionizes the online shopping experience by connecting customers with knowledgeable professionals in real-time. This personalized approach builds trust, fosters loyalty, enhances satisfaction, and empowers customers to make well-informed decisions, bridging the gap between digital and physical worlds.
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September 11, 2023
The Virtual VIP Treatment: Elevating the Online Luxury Experience
Luxury consumers crave a premium experience, with exceptional customer service and personalized touches being essential. Luxury retail websites need to focus on optimizing their online platforms to provide the white glove treatment, emphasizing human touch, real-time communication, and storytelling to build relationships and loyalty.
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September 11, 2023
The Path to a Zero-Hassle Custom Product Buying Experience
The desire for customization is driving consumer preferences, and businesses must adapt by offering personalized products and services to thrive in the competitive marketplace. To succeed, brands should focus on providing a user-friendly website experience, robust operational models, true human experiences, innovative visualization tools, data-driven insights, and showcasing examples and reviews to create a fully customized experience for their customers.
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September 11, 2023
Rise of The Digitally Native, Human-First Brands
As more and more digitally native brands enter the market, it can be difficult to stand out and differentiate from the competition. By adopting a human-first approach, brands can differentiate themselves from other tech-focused businesses and create a unique brand identity that resonates with their target audience.
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September 11, 2023
1:1 Video Clienteling Explained
Clienteling is a technique focused on developing long-term relationships with customers and increasing their lifetime value through personalized offers and experiences. By incorporating 1-on-1 video chat, businesses can enhance clienteling by fostering genuine human connections, providing a more authentic and valuable experience for customers.
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September 11, 2023
The Power of Human-Centered Customer Experience in the Age of Amazon
Brands must enhance customer experience through omnichannel strategies, including personalized experiences and real-time support. Utilizing video commerce and a human-centered approach, they can compete with Amazon and thrive post-pandemic.
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August 14, 2023
A Look at Today's Customer Engagement Solution
The modern customer engagement solution seamlessly integrates technology with a personal touch, evolving beyond mere transactions to forge genuine, lasting connections. As technological advancements like AI continue to shape the landscape, these solutions prioritize meaningful interactions, ensuring customers feel valued and understood.
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August 12, 2023
Top Ways Design Centers and Showrooms Have Gone Virtual
The design industry constantly changes and adapts to the latest shifts in consumer needs and technologies. One of the most recent changes that touches on both of these things has been the rise in virtual showrooms and digital design centers. These are online spaces where customers can view and purchase products without ever having to leave their home or interact with the ‘pushy’ salesperson.
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July 31, 2023
The Travel Burden of Outside Sales: Managing Stress and Burnout
Managing the travel burden in outside sales involves scheduling rest periods, making travel enjoyable, considering remote work options, and receiving corporate support, all contributing to stress reduction, burnout prevention, and a healthier work-life balance.
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July 31, 2023
Enhancing E-commerce Customer Service Through Interactive Product Demos
Leveraging interactive product demos and advanced customer support strategies like live chat, bots, and online support ticket systems in e-commerce can significantly reduce response times, enhancing the Customer Satisfaction Score and fostering customer loyalty.
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July 31, 2023
Implementing Effective Customer Experience Management in E-commerce
Effective customer experience management in e-commerce, involving customer journey mapping, personalized user experiences, AI integration, and customer feedback, is crucial for enhancing customer satisfaction and loyalty, driving revenue growth, and maintaining a competitive edge in the digital marketplace.
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July 31, 2023
E-commerce Sales Strategy: The Power of Product Demonstrations and Virtual Sales
Elevating e-commerce sales strategies by incorporating effective product demonstrations via high-quality videos, AR/VR technologies, clear communication, personalization, and utilizing product demo software can significantly enhance customer engagement and lead to increased sales, fostering overall business success.
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July 6, 2023
The Missing Element: Bringing Human Interaction Back to E-commerce
In the evolving landscape of eCommerce, the crucial shift from impersonal transactions towards rehumanized commerce is paramount, with 1:1 video commerce leading this transformation. This innovative approach merges the intimacy of in-person retail with online convenience, providing a unique, personalized shopping experience that is becoming an essential differentiator for brands nowadays.
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June 27, 2023
The Power of Authenticity in Video Commerce
Video commerce, especially one-on-one interactions, is revolutionizing the retail industry by merging the in-store and online shopping experience, powered by authenticity and advanced AI technology. It offers an untapped revenue potential in the digital sphere, enabling personalized, engaging customer interactions that are predicted to be essential in the competitive, evolving landscape of e-commerce.
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May 25, 2023
9 Ways to Embrace a Human-Centered Customer Experience
Embracing a human-centered customer experience involves personalization, real-time adaptation to customer preferences, and fostering enduring relationships, all while seamlessly merging online and offline experiences.
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May 30, 2023
Humanizing Digital Interactions: The Power of 1:1 Video Commerce
Embracing a Human-Centered Experience (HCX) through 1:1 video commerce can help bridge the gap in digital customer interactions, leading to more meaningful relationships and increased business success.
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June 8, 2023
The Three Pillars Shaping the Future of DTC Brands
With the rapid growth of Direct-to-Consumer (DTC) brands, the competition is stiffer than ever. Traditional differentiation tactics such as product uniqueness and price competitiveness aren't enough. Brands must now focus on providing outstanding service, solutions, and support to set themselves apart.
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May 18, 2023
Revolutionizing Hospitality through Video Customer Service and Digital Clienteling Strategies
The hospitality industry is leveraging innovative technologies like video customer service and digital clienteling solutions to provide personalized, efficient, and real-time customer experiences. Success hinges on empowering employees with comprehensive training, up-to-date customer data, and a culture that prioritizes privacy and data-driven decisions, all of which enhance customer satisfaction and foster lasting relationships.
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May 17, 2023
The Transformative Power of Video Commerce
Video commerce is revolutionizing the retail industry by fostering personalized, real-time engagement and creating a rich, multifaceted narrative that connects customers and brands on a deeper level. With various forms such as shoppable videos, live stream shopping, interactive videos, and 1:1 video commerce, this innovative approach offers authenticity, accessibility, and emotional connections, transforming the way we experience shopping.
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May 17, 2023
Navigating the 2023 Conversational Commerce Landscape: A Human-Centric Approach
Conversational commerce has transitioned from a purely transactional tool to a vital part of human-centered customer experiences, leveraging AI and data to foster meaningful, personalized interactions. The fusion of 1:1 video commerce with conversational commerce is further revolutionizing this field, offering immersive, personalized customer journeys that bridge the gap between digital and physical commerce.
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May 16, 2023
The Future of Retail: Harnessing the Power of Conversational Commerce and Video Commerce
By integrating conversational commerce and video commerce, businesses can create an unparalleled shopping experience that caters to modern consumer demands. This powerful combination strengthens customer relationships and drives brand loyalty in today's competitive retail landscape.
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March 24, 2023
Clienteling 2023: A New Generation of Clienteling
Clienteling is an age-old practice intended to build relationships between a brand and its target consumers. The word became a hot topic last year in the digital marketing landscape, and it still echoes throughout 2022. The tools and apps available now make it easier than ever before to create a robust omnichannel retail strategy.
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March 14, 2023
Apple ignites a Video Commerce revolution helping startups like Uptok to go mainstream
The founding team of Uptok jumped with excitement when they heard that Apple has launched their new live shopping experience “Shop with a Specialist over Video” on apple.com
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February 20, 2023
The Ideal Virtual Clienteling Ecosystem For Luxury
Luxury boutiques have welcomed customers with tailored experiences and recommendations that captured their brand's highest passion and elegance for decades. However, it is difficult to replicate this in virtual clienteling services; luxury businesses need to reconsider their place within the eCommerce environments in order to maintain a VIP customer-centric journey and create a personable and remarkable experience. What can brands do to guarantee the success of virtual clienteling?
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February 20, 2023
Marketers Guide to Using AI for the Best Customer Experience
Providing an optimal user experience is beneficial for businesses, as it can help to increase customer satisfaction and loyalty, as well as drive conversions and sales. Digital marketing plays a significant role in user experience, as it is often the first point of contact that a user has with a brand or product. Digital marketing channels, such as websites, social media, and email, can be used to create a positive and engaging user experience that helps to build trust and credibility for a brand.
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February 20, 2023
Digital Transformation of Clienteling and the Contact Center
Clienteling merging into a customer contact center may sound like a foreign way of thinking. However, as consumer expectations for customer service increase, forward-thinking businesses are putting their clienteling software to work in their digital contact centers.
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February 20, 2023
Sales Teams, How Would You Like to Spend Your Day?
A 5 minute conversation is more impactful than 5 hours of cold calling. I mean that’s the whole point, right? Cold call until you get someone interested enough to have a conversation with you. Why not turn your focus to an audience that is already interested in the product or service you are selling? 
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February 8, 2023
Human-to-Human Brand Awareness and Consideration
The undeniable impact of early conversations on customer lifetime value. The basis of a good customer experience with a brand stems from an early conversation. As customers are relying on digital channels the lines between in person experiences and online are becoming blurry. A human touch– creates real connections and makes digital experience feel more personable. 
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August 24, 2022
Will this be the last recession for traditional brick and mortar stores?
This is the perfect time for retailers to begin recreating a valuable in-store experience online. Although many brands with an emphasis on physical brick-and-mortar retail locations have found that e-commerce has not worked as well for them as it does for other brands, they likely have not tried exploring new revenue streams and bringing a human edge to their online experience.
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July 18, 2022
Cannabis marketing needs to catch up to the opportunity
Cannabis is a billion dollar, and growing, industry in the US – despite having state-to-state limitations and being federally regulated. But as big as it has grown, marketing in the cannabis industry still manages to be a massive pain point for operators, MSO’s, and brands alike. Between state-to-state regulations and lack of clear lines when it comes to what is allowed and what is not, many Cannabis marketers are pushed to operate in the gray. This makes traditional growth channels tedious and intimidating to most brands and operators.
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July 18, 2022
Outsourcing Call Centers is Out and In-House Customer Service is In
Imagine that you have just received a much anticipated order you placed for a new dining room table. You bring the box in, rip open the packaging, get your toolbox out, and eagerly work on assembling your beautiful new piece of furniture. After a short time, you find that a leg piece is missing from the box.
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October 7, 2022
Best Practices For an Effective Video Presence
Video calls took the world by storm in 2020. The rise of remote work, e-commerce and digital marketing has further pushed these types of virtual interactions. Whether you need to be on video for a digital client meeting, a touch base with your remote team or a virtual interview now is the time to make sure you are ready to be on camera.
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August 17, 2022
The Untapped Opportunity to Bring Trust to your E-Commerce Equation
In this age, when one single TikTok posted by the right person who is passionate about what you offer can do more for your brand than thousands of dollars of various marketing efforts, it is clear that all your customers need is an interactive shopping experience with a human touch. Shoppers crave a human voice to help them make a decision they can put their trust in, and video e-commerce can facilitate this trust. 
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May 31, 2022
Uptok brings Live Video Commerce technology to Poland's Premium Retailer ProaStore
ProaStore, a leading retailer of premium brand electronics and appliances in Europe has engaged a Chicago-based startup, Uptok, to bring live face-to-face video commerce technology to the European markets as part of its direct-to-consumer initiative.
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May 31, 2022
How Live Commerce Can Disrupt the Customer Experience Game and Boost Sales
Live commerce is transforming the shopping experience for consumers in a revolutionary way. More businesses are starting to integrate a live commerce experience for their customers to increase their sales and drive more traffic to their online shops. Video content has a lot of power in ways that create a unique shopping experience and gives online shops new ways to showcase their products. 
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December 1, 2021
5 Ways To Use Black Friday Video Selling
COVID-19 has changed the way we shop. There's no going back now! As many people are turning to online shopping, it is important for ecommerce stores and their customer service representatives alike to ensure that shoppers have a positive experience with each purchase they make on your website or app. One way to ensure conversions and successful sales is through live shopping.Here are 5 reasons why your e-commerce site needs live shopping for Black Friday
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January 28, 2022
3 Tips for Selling Clothes Online with Video Chat
Shopify, being an especially competitive option in the fashion vertical, is easy to setup with custom themes made to look professional with little to no work. It’s with that peace of mind that store owners can focus on their products rather than the technical nuances of creating a website that looks and performs well.
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February 17, 2022
Are Virtual Shopping Malls the Future of Retail?
For retailers, virtual shopping malls enable them to sell their products without having to open physical stores. This reduces operating costs compared with opening actual shops which is often quite expensive for small merchants. With video selling platforms being so easily integrated to e-commerce stores, they can even have a full staff of sales reps prepared for face-to-face selling virtually!
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November 14, 2021
The ultimate case for founders to co-create their startup idea with college students
The story of Uptok will always have a chapter about how the Honors Students of Marketing at DePaul University inspired the founding team with their fresh insights and ideas. As a founder, here are some thoughts on why I believe engaging undergraduate students to co-create with us was one of the best ideas we had, and why you should do it too. 
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July 18, 2022
Automotive Industry Going Digital and Beyond
The technological transformation of the entire automotive industry does not only extend to the increasing popularity of electric vehicles (EVs) and dashboard digitalization; it also focuses on the new world of digital retailing. Every type of product, from groceries to evening gowns, is now available through ecommerce platforms and for delivery straight to your door.
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July 18, 2022
Customizable Furniture offerings — the Hottest New Trend in Online Furniture Shopping
Mass-produced furniture has provided shoppers with ‘good enough’ options for years. However, with the increase in online retail and redefined expectations for consumer satisfaction, consumers' expectations have shifted towards customized furniture made to their specifications and delivered directly to their door.
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October 7, 2022
6 Live Video Shopping Platforms (2022)
Is live video shopping something that has been on your mind? We've put together a list of six live video software providers to help you find the one that fits your needs. Our recommendations include one-to-one, one-to-many and social media solutions.
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February 6, 2022
What's Digital Customer Service? And Why Does Your Business Need it?
The emergence of digital sales channels has created a new set of problems for customers and businesses: getting all of the information needed to finish the purchase and waiting on hold with customer service if an issue arises after the sale. By implementing technologies that can support your company's digital messaging services, you will enhance the customer experience along with your business.
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January 27, 2022
The Do’s and Don’ts of Selling Luxury Items Online
Selling luxury items online can requires more than nice product photography and text descriptions. It requires a way to make shoppers feel exclusive. The key is knowing how to manage the process. You’ll find that luxury items go for a lot more than other types of products, and that second-hand clothes online, especially high-end, is a massive market and selling better than ever these days.
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February 27, 2022
3 Tips on How to Sell Products Online from Home
Selling products from home is a great way for you to make some extra cash. It can also be a way for you to start your own business. There are many things that you will need to do in order to be successful when you sell products online from home. If you are interested in learning how to start selling online on video from home, here are three tips on how to sell products remotely from home.
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February 18, 2022
All About Virtual Beauty: How Technology is Transforming the Beauty Industry
With virtual beauty becoming increasingly popular, new technologies are emerging that offer both consumers and cosmetic brands alike an exciting insight into the future of cosmetics. Let's take a look at how technology is intertwined with the beauty industry.
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October 7, 2022
4 Ways to Effectively Own Your Marketing Channels
As competition across all niches increases in e-commerce, brands who have a marketing strategy centered around paid advertising are feeling the effects of crowded markets. These types of marketing strategies grow ever more expensive and are becoming less efficient for many brands. The good news is that companies do not have to solely rely on a paid marketing strategy anymore. 
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February 19, 2022
4 Reasons Your Online Site Needs Video Shopping
When it comes to marketing your business, you probably know how important it is to understand your target audience. If you want to grow, you need to be sure people who are looking for what you offer will find your site. For many businesses, eCommerce (electronic commerce) provides that opportunity.
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