The Uptok Blog

Lights. Camera. Sell.

I have yet to meet Kashif, the founder of Uptok in person. Yet, we have still managed to build a real human connection through meetings scheduled via video chat. We laugh, discuss ideas and talk business all as if we were in the office. How is it that we have successfully migrated the real human connections built when working face-to-face to business ran remotely and why hasn’t this translated to online shopping?
April 4, 2022
How Live Commerce Can Disrupt the Customer Experience Game and Boost Sales
Live commerce is transforming the shopping experience for consumers in a revolutionary way. More businesses are starting to integrate a live commerce experience for their customers to increase their sales and drive more traffic to their online shops. Video content has a lot of power in ways that create a unique shopping experience and gives online shops new ways to showcase their products. 
February 27, 2022
3 Tips on How to Sell Products Online from Home
Selling products from home is a great way for you to make some extra cash. It can also be a way for you to start your own business. There are many things that you will need to do in order to be successful when you sell products online from home. If you are interested in learning how to start selling online on video from home, here are three tips on how to sell products remotely from home.
February 25, 2022
Uptok brings Live Video Commerce technology to Poland's Premium Retailer ProaStore
ProaStore, a leading retailer of premium brand electronics and appliances in Europe has engaged a Chicago-based startup, Uptok, to bring live face-to-face video commerce technology to the European markets as part of its direct-to-consumer initiative.
February 19, 2022
4 Reasons Your Online Site Needs Video Shopping
When it comes to marketing your business, you probably know how important it is to understand your target audience. If you want to grow, you need to be sure people who are looking for what you offer will find your site. For many businesses, eCommerce (electronic commerce) provides that opportunity.
February 18, 2022
All About Virtual Beauty: How Technology is Transforming the Beauty Industry
With virtual beauty becoming increasingly popular, new technologies are emerging that offer both consumers and cosmetic brands alike an exciting insight into the future of cosmetics. Let's take a look at how technology is intertwined with the beauty industry.
November 14, 2021
The ultimate case for founders to co-create their startup idea with college students
The story of Uptok will always have a chapter about how the Honors Students of Marketing at DePaul University inspired the founding team with their fresh insights and ideas. As a founder, here are some thoughts on why I believe engaging undergraduate students to co-create with us was one of the best ideas we had, and why you should do it too. 
February 6, 2022
What's Digital Customer Service? And Why Does Your Business Need it?
The emergence of digital sales channels has created a new set of problems for customers and businesses: getting all of the information needed to finish the purchase and waiting on hold with customer service if an issue arises after the sale. By implementing technologies that can support your company's digital messaging services, you will enhance the customer experience along with your business.
February 17, 2022
Are Virtual Shopping Malls the Future of Retail?
For retailers, virtual shopping malls enable them to sell their products without having to open physical stores. This reduces operating costs compared with opening actual shops which is often quite expensive for small merchants. With video selling platforms being so easily integrated to e-commerce stores, they can even have a full staff of sales reps prepared for face-to-face selling virtually!
December 1, 2021
5 Ways To Use Black Friday Video Selling
COVID-19 has changed the way we shop. There's no going back now! As many people are turning to online shopping, it is important for ecommerce stores and their customer service representatives alike to ensure that shoppers have a positive experience with each purchase they make on your website or app. One way to ensure conversions and successful sales is through live shopping.Here are 5 reasons why your e-commerce site needs live shopping for Black Friday
January 28, 2022
3 Tips for Selling Clothes Online with Video Chat
Shopify, being an especially competitive option in the fashion vertical, is easy to setup with custom themes made to look professional with little to no work. It’s with that peace of mind that store owners can focus on their products rather than the technical nuances of creating a website that looks and performs well.
January 27, 2022
The Do’s and Don’ts of Selling Luxury Items Online
Selling luxury items online can requires more than nice product photography and text descriptions. It requires a way to make shoppers feel exclusive. The key is knowing how to manage the process. You’ll find that luxury items go for a lot more than other types of products, and that second-hand clothes online, especially high-end, is a massive market and selling better than ever these days.