July 18, 2022
Cannabis marketing needs to catch up to the opportunityCannabis is a billion dollar, and growing, industry in the US – despite having state-to-state limitations and being federally regulated. But as big as it has grown, marketing in the cannabis industry still manages to be a massive pain point for operators, MSO’s, and brands alike. Between state-to-state regulations and lack of clear lines when it comes to what is allowed and what is not, many Cannabis marketers are pushed to operate in the gray. This makes traditional growth channels tedious and intimidating to most brands and operators.
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