The Uptok Blog

Lights. Camera. Sell.

August 24, 2022
Will this be the last recession for traditional brick and mortar stores?
This is the perfect time for retailers to begin recreating a valuable in-store experience online. Although many brands with an emphasis on physical brick-and-mortar retail locations have found that e-commerce has not worked as well for them as it does for other brands, they likely have not tried exploring new revenue streams and bringing a human edge to their online experience.
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October 7, 2022
Clienteling 2023: A New Generation of Clienteling
Clienteling is an age-old practice intended to build relationships between a brand and its target consumers. The word became a hot topic last year in the digital marketing landscape, and it still echoes throughout 2022. The tools and apps available now make it easier than ever before to create a robust omnichannel retail strategy.
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July 18, 2022
Cannabis marketing needs to catch up to the opportunity
Cannabis is a billion dollar, and growing, industry in the US – despite having state-to-state limitations and being federally regulated. But as big as it has grown, marketing in the cannabis industry still manages to be a massive pain point for operators, MSO’s, and brands alike. Between state-to-state regulations and lack of clear lines when it comes to what is allowed and what is not, many Cannabis marketers are pushed to operate in the gray. This makes traditional growth channels tedious and intimidating to most brands and operators.
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July 18, 2022
Outsourcing Call Centers is Out and In-House Customer Service is In
Imagine that you have just received a much anticipated order you placed for a new dining room table. You bring the box in, rip open the packaging, get your toolbox out, and eagerly work on assembling your beautiful new piece of furniture. After a short time, you find that a leg piece is missing from the box.
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October 7, 2022
Best Practices For an Effective Video Presence
Video calls took the world by storm in 2020. The rise of remote work, e-commerce and digital marketing has further pushed these types of virtual interactions. Whether you need to be on video for a digital client meeting, a touch base with your remote team or a virtual interview now is the time to make sure you are ready to be on camera.
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August 17, 2022
The Untapped Opportunity to Bring Trust to your E-Commerce Equation
In this age, when one single TikTok posted by the right person who is passionate about what you offer can do more for your brand than thousands of dollars of various marketing efforts, it is clear that all your customers need is an interactive shopping experience with a human touch. Shoppers crave a human voice to help them make a decision they can put their trust in, and video e-commerce can facilitate this trust. 
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May 31, 2022
Uptok brings Live Video Commerce technology to Poland's Premium Retailer ProaStore
ProaStore, a leading retailer of premium brand electronics and appliances in Europe has engaged a Chicago-based startup, Uptok, to bring live face-to-face video commerce technology to the European markets as part of its direct-to-consumer initiative.
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May 31, 2022
How Live Commerce Can Disrupt the Customer Experience Game and Boost Sales
Live commerce is transforming the shopping experience for consumers in a revolutionary way. More businesses are starting to integrate a live commerce experience for their customers to increase their sales and drive more traffic to their online shops. Video content has a lot of power in ways that create a unique shopping experience and gives online shops new ways to showcase their products. 
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December 1, 2021
5 Ways To Use Black Friday Video Selling
COVID-19 has changed the way we shop. There's no going back now! As many people are turning to online shopping, it is important for ecommerce stores and their customer service representatives alike to ensure that shoppers have a positive experience with each purchase they make on your website or app. One way to ensure conversions and successful sales is through live shopping.Here are 5 reasons why your e-commerce site needs live shopping for Black Friday
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July 18, 2022
Top Ways Design Centers and Showrooms Have Gone Virtual
The design industry constantly changes and adapts to the latest shifts in consumer needs and technologies. One of the most recent changes that touches on both of these things has been the rise in virtual showrooms and digital design centers. These are online spaces where customers can view and purchase products without ever having to leave their home or interact with the ‘pushy’ salesperson.
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January 28, 2022
3 Tips for Selling Clothes Online with Video Chat
Shopify, being an especially competitive option in the fashion vertical, is easy to setup with custom themes made to look professional with little to no work. It’s with that peace of mind that store owners can focus on their products rather than the technical nuances of creating a website that looks and performs well.
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February 17, 2022
Are Virtual Shopping Malls the Future of Retail?
For retailers, virtual shopping malls enable them to sell their products without having to open physical stores. This reduces operating costs compared with opening actual shops which is often quite expensive for small merchants. With video selling platforms being so easily integrated to e-commerce stores, they can even have a full staff of sales reps prepared for face-to-face selling virtually!
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November 14, 2021
The ultimate case for founders to co-create their startup idea with college students
The story of Uptok will always have a chapter about how the Honors Students of Marketing at DePaul University inspired the founding team with their fresh insights and ideas. As a founder, here are some thoughts on why I believe engaging undergraduate students to co-create with us was one of the best ideas we had, and why you should do it too. 
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July 18, 2022
Automotive Industry Going Digital and Beyond
The technological transformation of the entire automotive industry does not only extend to the increasing popularity of electric vehicles (EVs) and dashboard digitalization; it also focuses on the new world of digital retailing. Every type of product, from groceries to evening gowns, is now available through ecommerce platforms and for delivery straight to your door.
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July 18, 2022
Customizable Furniture offerings — the Hottest New Trend in Online Furniture Shopping
Mass-produced furniture has provided shoppers with ‘good enough’ options for years. However, with the increase in online retail and redefined expectations for consumer satisfaction, consumers' expectations have shifted towards customized furniture made to their specifications and delivered directly to their door.
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October 7, 2022
6 Live Video Shopping Platforms (2022)
Is live video shopping something that has been on your mind? We've put together a list of six live video software providers to help you find the one that fits your needs. Our recommendations include one-to-one, one-to-many and social media solutions.
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February 6, 2022
What's Digital Customer Service? And Why Does Your Business Need it?
The emergence of digital sales channels has created a new set of problems for customers and businesses: getting all of the information needed to finish the purchase and waiting on hold with customer service if an issue arises after the sale. By implementing technologies that can support your company's digital messaging services, you will enhance the customer experience along with your business.
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January 27, 2022
The Do’s and Don’ts of Selling Luxury Items Online
Selling luxury items online can requires more than nice product photography and text descriptions. It requires a way to make shoppers feel exclusive. The key is knowing how to manage the process. You’ll find that luxury items go for a lot more than other types of products, and that second-hand clothes online, especially high-end, is a massive market and selling better than ever these days.
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February 27, 2022
3 Tips on How to Sell Products Online from Home
Selling products from home is a great way for you to make some extra cash. It can also be a way for you to start your own business. There are many things that you will need to do in order to be successful when you sell products online from home. If you are interested in learning how to start selling online on video from home, here are three tips on how to sell products remotely from home.
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February 18, 2022
All About Virtual Beauty: How Technology is Transforming the Beauty Industry
With virtual beauty becoming increasingly popular, new technologies are emerging that offer both consumers and cosmetic brands alike an exciting insight into the future of cosmetics. Let's take a look at how technology is intertwined with the beauty industry.
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October 7, 2022
4 Ways to Effectively Own Your Marketing Channels
As competition across all niches increases in e-commerce, brands who have a marketing strategy centered around paid advertising are feeling the effects of crowded markets. These types of marketing strategies grow ever more expensive and are becoming less efficient for many brands. The good news is that companies do not have to solely rely on a paid marketing strategy anymore. 
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February 19, 2022
4 Reasons Your Online Site Needs Video Shopping
When it comes to marketing your business, you probably know how important it is to understand your target audience. If you want to grow, you need to be sure people who are looking for what you offer will find your site. For many businesses, eCommerce (electronic commerce) provides that opportunity.
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