Lights. Camera. Sell.

The undeniable impact of early conversations on customer lifetime value. The basis of a good customer experience with a brand stems from an early conversation. As customers are relying on digital channels the lines between in person experiences and online are becoming blurry. A human touch– creates real connections and makes digital experience feel more personable. 

Marketers create an optimal user experience by utilizing both human and artificial intelligence-powered technologies in their conversational commerce strategy. This combination of tech and strategy provides a more efficient and personalized shopping experience for their customers.

Luxury boutiques have welcomed customers with tailored experiences and recommendations that captured their brand's highest passion and elegance for decades. However, it is difficult to replicate this in virtual clienteling services; luxury businesses need to reconsider their place within the eCommerce environments in order to maintain a VIP customer-centric journey and create a personable and remarkable experience. What can brands do to guarantee the success of virtual clienteling?

Providing an optimal user experience is beneficial for businesses, as it can help to increase customer satisfaction and loyalty, as well as drive conversions and sales. Digital marketing plays a significant role in user experience, as it is often the first point of contact that a user has with a brand or product. Digital marketing channels, such as websites, social media, and email, can be used to create a positive and engaging user experience that helps to build trust and credibility for a brand.

This is the perfect time for retailers to begin recreating a valuable in-store experience online. Although many brands with an emphasis on physical brick-and-mortar retail locations have found that e-commerce has not worked as well for them as it does for other brands, they likely have not tried exploring new revenue streams and bringing a human edge to their online experience.

Clienteling is an age-old practice intended to build relationships between a brand and its target consumers. The word became a hot topic last year in the digital marketing landscape, and it still echoes throughout 2022. The tools and apps available now make it easier than ever before to create a robust omnichannel retail strategy.

Cannabis is a billion dollar, and growing, industry in the US – despite having state-to-state limitations and being federally regulated. But as big as it has grown, marketing in the cannabis industry still manages to be a massive pain point for operators, MSO’s, and brands alike. Between state-to-state regulations and lack of clear lines when it comes to what is allowed and what is not, many Cannabis marketers are pushed to operate in the gray. This makes traditional growth channels tedious and intimidating to most brands and operators.

Imagine that you have just received a much anticipated order you placed for a new dining room table. You bring the box in, rip open the packaging, get your toolbox out, and eagerly work on assembling your beautiful new piece of furniture. After a short time, you find that a leg piece is missing from the box.

Video calls took the world by storm in 2020. The rise of remote work, e-commerce and digital marketing has further pushed these types of virtual interactions. Whether you need to be on video for a digital client meeting, a touch base with your remote team or a virtual interview now is the time to make sure you are ready to be on camera.

In this age, when one single TikTok posted by the right person who is passionate about what you offer can do more for your brand than thousands of dollars of various marketing efforts, it is clear that all your customers need is an interactive shopping experience with a human touch. Shoppers crave a human voice to help them make a decision they can put their trust in, and video e-commerce can facilitate this trust. 

ProaStore, a leading retailer of premium brand electronics and appliances in Europe has engaged a Chicago-based startup, Uptok, to bring live face-to-face video commerce technology to the European markets as part of its direct-to-consumer initiative.

Live commerce is transforming the shopping experience for consumers in a revolutionary way. More businesses are starting to integrate a live commerce experience for their customers to increase their sales and drive more traffic to their online shops. Video content has a lot of power in ways that create a unique shopping experience and gives online shops new ways to showcase their products. 

COVID-19 has changed the way we shop. There's no going back now! As many people are turning to online shopping, it is important for ecommerce stores and their customer service representatives alike to ensure that shoppers have a positive experience with each purchase they make on your website or app. One way to ensure conversions and successful sales is through live shopping.Here are 5 reasons why your e-commerce site needs live shopping for Black Friday

The design industry constantly changes and adapts to the latest shifts in consumer needs and technologies. One of the most recent changes that touches on both of these things has been the rise in virtual showrooms and digital design centers. These are online spaces where customers can view and purchase products without ever having to leave their home or interact with the ‘pushy’ salesperson.

Shopify, being an especially competitive option in the fashion vertical, is easy to setup with custom themes made to look professional with little to no work. It’s with that peace of mind that store owners can focus on their products rather than the technical nuances of creating a website that looks and performs well.

For retailers, virtual shopping malls enable them to sell their products without having to open physical stores. This reduces operating costs compared with opening actual shops which is often quite expensive for small merchants. With video selling platforms being so easily integrated to e-commerce stores, they can even have a full staff of sales reps prepared for face-to-face selling virtually!

The story of Uptok will always have a chapter about how the Honors Students of Marketing at DePaul University inspired the founding team with their fresh insights and ideas. As a founder, here are some thoughts on why I believe engaging undergraduate students to co-create with us was one of the best ideas we had, and why you should do it too. 

The technological transformation of the entire automotive industry does not only extend to the increasing popularity of electric vehicles (EVs) and dashboard digitalization; it also focuses on the new world of digital retailing. Every type of product, from groceries to evening gowns, is now available through ecommerce platforms and for delivery straight to your door.

Mass-produced furniture has provided shoppers with ‘good enough’ options for years. However, with the increase in online retail and redefined expectations for consumer satisfaction, consumers' expectations have shifted towards customized furniture made to their specifications and delivered directly to their door.

Is live video shopping something that has been on your mind? We've put together a list of six live video software providers to help you find the one that fits your needs. Our recommendations include one-to-one, one-to-many and social media solutions.

The emergence of digital sales channels has created a new set of problems for customers and businesses: getting all of the information needed to finish the purchase and waiting on hold with customer service if an issue arises after the sale. By implementing technologies that can support your company's digital messaging services, you will enhance the customer experience along with your business.

Selling luxury items online can requires more than nice product photography and text descriptions. It requires a way to make shoppers feel exclusive. The key is knowing how to manage the process. You’ll find that luxury items go for a lot more than other types of products, and that second-hand clothes online, especially high-end, is a massive market and selling better than ever these days.

Selling products from home is a great way for you to make some extra cash. It can also be a way for you to start your own business. There are many things that you will need to do in order to be successful when you sell products online from home. If you are interested in learning how to start selling online on video from home, here are three tips on how to sell products remotely from home.

With virtual beauty becoming increasingly popular, new technologies are emerging that offer both consumers and cosmetic brands alike an exciting insight into the future of cosmetics. Let's take a look at how technology is intertwined with the beauty industry.

As competition across all niches increases in e-commerce, brands who have a marketing strategy centered around paid advertising are feeling the effects of crowded markets. These types of marketing strategies grow ever more expensive and are becoming less efficient for many brands. The good news is that companies do not have to solely rely on a paid marketing strategy anymore. 

When it comes to marketing your business, you probably know how important it is to understand your target audience. If you want to grow, you need to be sure people who are looking for what you offer will find your site. For many businesses, eCommerce (electronic commerce) provides that opportunity.