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4 Reasons Your Online Site Needs Video Shopping

November 9, 2021

When it comes to marketing your business, you probably know how important it is to understand your target audience. If you want to grow, you need to be sure people who are looking for what you offer will find your site. For many businesses, eCommerce (electronic commerce) provides that opportunity.

Online shopping may not be new, but the reality is more than ever it does offer real benefits for consumers and businesses alike. In today’s climate, searching one keyword on google will provide you with hundreds of sites that sell products for your needs. With that in mind, once your customer finds you - It’s important to capture them as a loyal customer so that they aren’t going onto the next site to fulfill their needs.  

With that in mind, here are 4 reasons why video shopping or video consultations are what you need in order to boost your online sales:

1. Video Shopping can boost your conversion rates

Shoppers love videos because they provide the opportunity to "try before buying." This is especially important for an eCommerce site. For many people, it's just too much of a commitment to purchase something sight unseen. Videos increase trust and help overcome objections before they ever come up, which can dramatically boost your conversion rates.

2. Video Shopping Allows You To Really Show Your Products

Video allows you to engage with consumers in a way no other medium can - by showing them what's unique about your brand in a way that is more personal than the traditional photo. From showing swatches of materials to showing the product on first hand, your customers will really get their questions answered. We recommend staging your video backdrop to fit your brand - Including manikins to show fit and inspiration, multiple product lines and fabrics for recommending, down to the decorations to match aesthetic.

More importantly, Seeing the person behind the name is an important part of building up trust for your business. With video you can bring your personality and passion for what you do to life in a way that is not only more engaging but also increases loyalty from your customers.

3. Video Shopping makes it easy to access information quickly and efficiently

Video can help reduce your support calls, customer service emails, and product returns by giving shoppers everything they need to know in one place before clicking "buy." If shoppers can see what they are getting, how it works, or simply ask any questions before purchasing, you will dramatically reduce returns and customer service expenses.

4. Video Shopping shows you're up-to-date and tech-savvy

Video shows people that your brand is current and invested in the latest technology and trends. For shoppers, this means you're more than just a company. You're also a partner they can turn to for what's coming next!

Conclusion

Videos can boost your conversion rates and make an incredible impact on the success of your eCommerce site. With more people turning to online shopping, video is a great way to share your story with customers who may not be able to visit your business in person. It's also a great way to compete by standing out from the competition and showing customers exactly what makes your brand unique.

Shopping with video is more engaging, personal, informative, and fun - which can't help but improve sales conversions. So whether you decide to include videos on your eCommerce site or offer it as a service for consumers who want to browse before they buy, remember this: If you don't have a video, you're missing out on a huge opportunity.