The Uptok Blog

The Ideal Virtual Clienteling Ecosystem For Luxury

January 9, 2023

Luxury boutiques have welcomed customers with tailored experiences and recommendations that captured their brand's highest passion and elegance for decades. Personal stylists provide clienteling services to embody the luxury customer experience in order to do this. However, it is difficult to replicate this in virtual clienteling services; D2C firms must preserve their essential principles in their digital strategy. Luxury businesses need to reconsider their place within the eCommerce environments in order to maintain a VIP customer-centric journey and create a personable and remarkable experience. What can brands do to guarantee the success of virtual clienteling?

The Value of a Face to Face Conversation

Video is an important tool in digital clienteling because it allows businesses to provide a more personalized and engaging shopping experience for their customers. A video call is convenient, personal and exciting for clients who are increasingly becoming accustomed to browsing online. By using video, brands can showcase their products in a more dynamic and interactive way, which can help to increase customer interest and conversions.

Here are a few specific ways in which video can be used for clienteling: 

  1. Product Demonstrations: Videos can be used to showcase the features and benefits of a product in a more interactive and engaging way. This can be particularly useful for products that are difficult to explain or demonstrate through text or images alone.
  2. Virtual Try-Ons: With video, customers can see how a product looks on them before making a purchase. This can be particularly useful for clothing and accessories.
  3. Brand StoryTelling: video is a powerful tool for telling a brand's story and building an emotional connection with customers. By creating engaging and informative video content, businesses can showcase their values and mission in a way that resonates with customers.
  4. Trust and Credibility: Video is also a powerful tool for building trust and credibility with customers. By using video to tell their brand story and demonstrate the features and benefits of their products, businesses can create a deeper connection with their customers and establish themselves as a trusted source of information and products.

Intelligence is important for any clienteling solution. It allows businesses to provide a more personalized and efficient shopping experience for their customers. Here are a few specific ways in which our AI driven intent detection enhances a virtual clienteling experience. 

Balance a Natural Conversation with Intelligent Technology

Intelligence is important for any clienteling solution. It allows businesses to provide a more personalized and efficient shopping experience for their customers. Here are a few specific ways in which our AI driven intent detection enhances a virtual clienteling experience. 

  1. Personalization: By using intelligence to analyze customer on-site behavior before they connect via our video tool, associates can then provide personalized product recommendations and tailor the virtual shopping experience to each individual customer.
  2. Real-time support: Intelligence can be used to find out exactly where a customer is in their shopping journey so that businesses can provide the most efficient real-time support and assistance to customers. This can help to improve the overall shopping experience and increase customer satisfaction.
  3. Predictive analytics: Our insights can be used to analyze customer data and predict future customer behavior. This can help businesses to better understand their customers and make informed decisions about how to engage with them.
  4. Pulling in CRM: An unparalleled experience begins when brands fuel conversations via video chat with data brought in from CRMs or other existing clienteling technology. 

Overall, video is an important tool in digital clienteling because it builds trust and credibility with consumers. It also allows businesses to provide a more efficient and personalized shopping experience for their customers, which can lead to increased customer satisfaction and loyalty. When businesses utilize technology at their hands and add a "customer cheatsheet" to the conversation you'll get the most ideal experience for your customer.