The Uptok Blog

Best Practices For an Effective Video Presence

October 7, 2022

Video calls took the world by storm in 2020. The rise of remote work, e-commerce and digital marketing has further pushed these types of virtual interactions. Whether you need to be on video for a digital client meeting, a touch base with your remote team or a virtual interview now is the time to make sure you are ready to be on camera. 

These key points will help you make the best impression possible.

Essential Tech Considerations for Video

Success on the screen begins with the right equipment set up to keep things looking polished and professional.

Use Appropriate Lighting and Angles

Think about how you get ready to take a professional photo. You need bright, ambient light that shows off all the details but does not create layers or harsh tones. Do the same thing in your video. Avoid backlighting. Arrange a ring light or other appropriate setup in front of the speaker.

Choose a Plain or Branded Background

Avoid anything in the background or periphery of the shots that can detract from the person in the video. This includes open windows, moving graphics on TV screens or computer monitors, flashing lights, or extreme patterns or pictures. Instead, choose a plain background, a simple pattern, or a design specifically branded to your company.

Use a Top-Quality Microphone

Avoiding background noise is not the only way to make sure people can hear you. We recommend using a high quality headset with a built-in microphone when on a video call. The mic that your laptop or phone came with may work for some but is not ideal for someone who is frequently taking professional calls via video. A good mic will provide voice clarity, background noise reduction and will give your audience a higher quality experience when speaking to you. 

Test Everything Multiple Times

The last thing you want is broken equipment, poor lighting or sound, or any interruptions during the video process. Test your microphone, internet connection, headset, lighting, camera, and recording dashboard settings more than once before you sit down to open the conversation with the customer.

Connect to a Power Source

This should be a no-brainer but it is often forgotten. When on a video call make sure you are connected to a power

source. Imagine having an important meeting drop all because your laptop or phone was not charged.  


Video Etiquette; Be Camera Ready! 

Dress for Your Brand’s Success

Remember you represent your company whenever you appear on video. Choose clothing and accessories that reflect your brand’s identity.

Develop an Authentic Camera Presence

If it does not feel natural to work behind the camera lens in the beginning, keep practicing until things get more comfortable. Stay upbeat, speak clearly, and let your personality shine.

Avoid Multitasking 

It may be tempting to open another tab or check your email while on a video call but don’t do it. It wouldn’t be professional to do these things when working in person and it is obvious when someone is not paying attention (even virtually). When you aren’t speaking in a virtual meeting be sure to focus your attention to whoever is.   

Be Wary of Background Noise 

Background noise is always a distraction. Ideally take video calls from an area with low background noise.  Most microphones can easily pick up your dog barking in the next room, a fan whirring just off screen, or movement outside of the frame. 

Pro tip: If you’re not speaking mute your mic.

Final Considerations

Expect the Best But Prepare for the Worst

Things do not always go perfectly when it comes to video conferences or live selling experiences. Prepare for any issues that may arise. This gives you the opportunity to reconnect the call, readjust settings, or shift focus in seconds. 

Learn, Grow, and Improve

One of the most important things you can do in order to have a successful video call is to learn from past experience. Ask for feedback from coworkers or customers. Identify weaknesses and track what failed to work as intended. The more data you collect and analyze, the greater improvements you can make for the future.