The Uptok Blog

Uptok brings Live Video Commerce technology to Poland's Premium Retailer ProaStore

May 31, 2022

Chicago, IL, USA, February 17, 2022 — ProaStore, a leading retailer of premium brand  electronics and appliances in Europe has engaged a Chicago-based startup, Uptok, to bring live face-to-face video commerce technology to the European markets as part of its direct-to-consumer initiative.

A few months before the pandemic changed the world, the gleaming displays for luxury electronics in futuristic store settings were waiting for consumers to return, ProaStore’s eCommerce team improvised and partnered with Uptok to bring their experience to shoppers at home with live video chat on the website.

With Uptok, ProaStore advisors are able to assist shoppers one-on-one while they browse through products on the website. They can conduct demos, answer questions, suggest products, and even offer personalized discounts.

Jakub Dolata, who leads the E-commerce initiative at ProaStore, expresses his commitment to the project, "This is a completely new innovation for the Polish market. I love the fact that, on Uptok, the connection between a shopper and our product advisor is so simple. We can see who we are talking to."

In Chicago, the Uptok team has been busy adding new features to meet the needs of its global customers. "I find it very encouraging to see premium retailers realize the importance of the human factor in its direct-to-consumer vision. It is especially critical for luxury brands to be face-to-face with shoppers because the element of trust and personalized service is the lifeblood of the luxury customer journey" says Kashif Zaman, the Founder of Uptok Inc.

"Good content, photos, and videos were never enough to make the sale online. The best customer experience, by far, is the dedicated attention of a brand representative to have a face-to-face conversation with the shopper. It easily pays for itself. It's like a digital 'walk-ins welcome' sign but now it's available to every customer, while comfortably sitting on their couch." Kashif explains.

ProaStore is committed to premium customer experience and took a futuristic step when they integrated Uptok in the fall of 2021. Fast forward to today and they are actively promoting video chat on their homepage while reporting successful conversations with real customers daily!

The full impact of live video commerce is yet to be seen, but there is a tremendous amount of excitement at Uptok and at ProaStore.

About Uptok Inc. 

Uptok is an intelligent video commerce technology designed for online shops. Founded in 2020 in Chicago Illinois, Uptok allows you to offer 1-on-1 shopping sessions with the highest-intent shoppers on your e-commerce site. As a sales representative, you can conduct live demos, suggest products, and offer discounts—all in one seamless experience. The intelligent AI technology is designed to maximize total face time between salespeople and the serious shoppers on the website. 


Emily Rigopoulos
Uptok Inc. 

+1 708-232-3338
Email us here: