The Uptok Blog

5 Ways To Use Black Friday Video Selling

December 1, 2021

COVID-19 has changed the way we shop. There's no going back now! As many people are turning to online shopping, it is important for ecommerce stores and their customer service representatives alike to ensure that shoppers have a positive experience with each purchase they make on your website or app. One way to ensure conversions and successful sales is ensuring you have the best tools an online store Black Friday sale.

Here are 5 reasons why your e-commerce site needs Black Friday video selling:

1. Shoppers like to see and ask questions on the products themselves

Many people do not like to purchase clothes online because they have questions about their size, the material, or need styling advice they feel they can only get in store. Similarly, shoppers will be reluctant to buy electronics or appliances without first seeing how the product functions, asking critical questions on performance, or asking about delivery time frame and shipping options. Live shopping services give your customers peace of mind that your store is legitimate and trustworthy. This builds consumer confidence and increases conversions.

2. Benefits of face-to-face selling

It is important for shoppers to be able to see and feel the product, but it is equally important for your sales agents to provide top-notch customer service when selling their products. Customers will remember not only how they felt about the product when purchasing it, but also whether their sales representative was kind, knowledgeable or attentive. Face-to-face selling has been proven to increase the purchase amount (average order value), thus creating a better experience for the customer. Most importantly, it's new and unique, which will help you stand out. 

3. You can upsell more products to your customers with live shopping

Customers appreciate it when you show them new and similar items they might want, but that they did not initially think of buying. Live shopping helps your sales agents do this by reminding the customer that other related products are available for purchase. This boosts your average order value!

Not only that, but in today’s shopping climate it’s more common than ever to see ‘sold out’ scattered across product catalogs. Losing a customer due to them arriving to the site ready to buy and finding their product sold out is a real shame, especially when you have a substitute product fully stocked that would match that consumer’s wants. 

4. Pairing video with your promotions, you're guaranteed to kill it!

Video is the most powerful tool for online conversion. The reason why video marketing is so effective is because it's a very personal way to engage your customers and build a relationship that can lead to sales. There is a reason why YouTube is the number two search engine after Google, and it's because video ignites our visual/audio learning side that simple text just can’t compete with. 

Uptok’s Discount Code Generator tool, currently on Shopify (rolling out to other platforms soon), is the perfect closing tactic for your sales reps. Not only will you have promotions site wide that customers can utilize, but with Uptok you can share personalized one time use coupons for consumers to use on the spot. A combination guaranteed to close the deal!

5. Black Friday video is a new approach to e commerce chat

Live shopping is not a common practice in the world of online retailing, which makes it stand out from the crowd and will attract more shoppers to your site or app. This practice is what sets you apart from your competitors. If you want to be different and get ahead of the competition, this is the way to do it.


Customer service is the key to ecommerce success, and live shopping is one way to ensure that shoppers have a positive experience with your brand.  You will build customer confidence and increase sales when shoppers realize that you care about their shopping experience. This ecommerce trend is here to stay, so get ahead of the game and start offering live shopping to your customers.

Allow people to see, feel and touch your products while they are still in stock! This will boost your conversions and increase customer satisfaction.

Train your sales representatives to provide top-notch service while selling products. You want customers to remember not only how they felt about the product when purchasing it, but also whether their sales representative was kind, knowledgeable and attentive.

Have a new approach to ecommerce with live shopping! Video marketing is one of the most powerful tools for online conversion, so pair it with your best Black Friday promotions to guarantee success. This will set you apart from the competition and get you ahead of the game.