The Uptok Blog

The Do’s and Don’ts of Selling Luxury Items Online

January 27, 2022

Selling luxury items online can be lucrative for many retailers or second hand shops. The key is knowing how to manage the process. You’ll find that luxury items go for a lot more than other types of products, and that second-hand clothes online, especially high-end, is a massive market and selling better than ever these days. You’ll be able to recoup all or most of your initial investment if you do it right – here's how:

1. Make it about the customer

When selling luxury goods online, it's important to remember that it's not about you – it's about the customer. What are they looking for and what will make them happy? Luxury items often have a lot of emotional resonance for people, so put yourself in their shoes and think about what might appeal to them. This means doing your research and knowing your products well along with keeping a competitive product line-up. You also need to offer top-notch customer service and ensure they have a great online shopping experience so they will be inclined to return in the future. Using live video chat directly on the website will give this shopper the personal touch they need to convert quickly if you have the right product. 

2. Looks matter

When selling consignment online, it's not just about the quality of your product – it's also about how it looks. This is particularly important when it comes to pictures. You need to make sure that your pictures are high-quality and showcase your product in the best possible light (literally and figuratively). If you're not comfortable taking good pictures yourself, you can hire a photographer or invest in professional photoshop software. You also need to remember that having fewer but higher-quality pictures will help them sell better than lots of smaller pictures.

3. Add-on features and suggestions should be relevant

When selling luxury items online, you also need to think about add-on features and suggestions. For example, if you're selling a designer handbag on your site, you could suggest that the buyer qualifies for free shipping by spending over $300 or throw in an extra scarf to sweeten the deal. You can even utilize extensions that allow you to suggest complementing product directly on the product page to help increase customer cart values, and with paid advertising you can even target customers who have left your site to continue making product suggestions!

4. Do not over expect when you are selling luxury items online

When selling luxury goods online, you also need to remember that people know the market value of some things just as well as you do. If they don't think your price is realistic, you probably won't sell it quickly or at all. There are many competitors in the second hand retail world, so you’ll need to prove the value of every piece you sell on your site. 

5. Do not judge

Just because someone is buying a luxury item online doesn't mean that they can't afford it full value – in fact, many people buy luxury goods online precisely because they see the value in re-sale and have the opportunity to buy even more than they would if they bought brand new. Shoppers who buy more than one product at a time are high-value customers in Ecommerce. 


When selling luxury goods online, it's important to remember that you are not the only person who wants to sell them. This means that you need to find a way of standing out from other sellers and offering better value for the money. You also need to think about how you can provide top-notch customer service, pictures, and additional offers without compromising on the quality of your product. Remember to be fair when pricing your items and to negotiate with buyers – after all, you want to make a sale, not just list an item!